A detailed article on the Internship of Deepak Kanakaraju aka Digital Deepak
Hey, hello, namaste to everyone. I hope you all are doing something productive in your life. I am Shubham Singh, a student of B.Tech from Delhi NCR. After successfully wasting my one year in B.tech, I got to know about Digital marketing.
After watching some videos on youtube, I was like what an amazing field it is and I decided to make money without knowing a single word of Digital marketing. I made my youtube channel, a blog named www.crikistan.com, and social media as well and start posting content on them but failed to make money.
I watched many videos on SEO, Backlink, and many more but they didn’t work for me. I desperately need a mentor who guides me. After a few whiles, I chose to learn Digital marketing.
Who is Digital Deepak
In search of a good mentor, I find Mr. Deepak Kanakaraju as my mentor. Deepak Kanakaraju is one of the best digital marketers in India.
He has an amazing skill for explaining things with a real-life example. He had experience in managing major brands like Instamojo, Razorpay, etc.
The Digital Deepak Internship Program
I enrolled for a free session and by the time of ending I was sure to go for the Internship Program. In this program, we have to attend the class weekly followed by the assignment.
The best thing about this Internship Program is that you get all your money back by the end of the program with a bonus for top performers. It is a very unique internship program that I ever saw. You earn more than what you invest in it.
Process of Internship
This Internship is divided into seven-week (now it is a 12-week program). The program is designed in such a way so that you can take the maximum advantage of it. The most important thing is that this is the online video lecture that is present for a lifetime.
Lecture about communication in the marketing field ( suppose if marketing is your life then communication is your breath)
Learning from the First Class
At the very start of the class, Deepak sir asked us to write your goal for the program. He also gave a short talk on the goal and how it will be befitted for us if decided early. So, what is the goal” basically Goal is the person’s ambition or effort, the desired result”.
“All our dreams can come true if we dare to pursue them” ~Walt Disney
Deepak sir asked us to explore ourselves from inside and find the gold for yourself. Here the finding gold means finding your desired skill. If you are confident, loyal, and good with your desired skills then money will come to you.
It is the era of globalization and every market expends to a wider section. The market expansion means business growth strategy. Many companies across the globe adopt a market expansion strategy.
Let’s take the example of the Automobile Industry. In this, first a car made and sold to the customer. After this many car materials such as lather sets, alloy wheels, car washing tools, polish, and other many things are sold by the company. It is the concept of market expansion, they expand their market from car to many things.
You must be wonder about this topic. You have one question in your mind what is the need for global economics in digital marketing. Here my answer is …..Global Economics plays a vital role in digital marketing.
Our country is the youngest in the world and it has a bright future in every field. When it comes to Digital Marketing, a few factors that favor India are a cheap internet connection, mass audience, and internet growth rate.
The country’s economy goes up when the average age increases because they likely to spend more on their needs, in college fees, in children’s school fees, and in buying a 4 BHK flat.
The economy of any country goes down when the average age of the country increases above 50 because they likely to spend less as they did not have any desire to fulfill.
In global economics, nevertheless one should worry about the recession because people always spend on quality. Deepak sir quoted this “During recession strong company survive and the weak company fails”.
If you want to study deep about economics there are few books suggested by Deepak sir
. Economic 101
. Currency wars
. Wealth of Nations
. Book by Raghuram Rajan
Please take a look at the image attached below
Communication: Key Basic Skill
Communication is the key basic skill in every aspect of marketing. One should know how to communicate as in marketing we have to master the skill of negotiation.
Deepak sir suggested us a few basic steps to improve and enhance our communication skill which follows:
. Reading at least 30 minutes a day
. Start thinking in English
. Writing 500 words per day
. Watch English sitcoms like The Office, Seinfeld
Digital Marketing and it's future
Digital Marketing is the marketing trend in which marketing is done with the help of technology. It is started a couple of years before and it gets boom in 2019 and 2020.
Many big MNCs company looks to outsource their digital marketing project to India as we have a cheap Internet connection and the highest growth rates of the Internet.
The market of digital marketing will get double in the coming years even it can replace the traditional trend of marketing.
Marketing + Digital Technology = Digital Marketing
Working of Integrated Digital Marketing
In integrated Digital marketing, the baseline is content marketing, and other things like SEO, Social Media Marketing, etc play a backend role. Let’s take the example of my mentor’s website www.digitaldeepak.com.
In this, they create their content first and publishes on their website after that they rank their content on Google using search engine optimization (SEO).
Through Google ranking, they get traffic and make sure that their audience does not close the site without subscribing through E-Mail. With the help of an automated tool system, they send trigger-based emails that can be shot as a subscriber performs any certain activity.
This is also called as E-Mail Marketing. This is the cycle of Integrated Digital Marketing.
What is a niche and how to select it?
A niche is the type of market in which a specific area of marketing has its particular requirement, has its own customers and products also. In niche marketing, there are three major options which are the following: Health, Relationship, and Money.
The selection of a niche is a very common question asked by every student in this field. According To Deepak sir, your niche selection is a must and it should be on priority. There are few steps which help you to find your niche, are as follows:
1. Identify your passion and talent along with market opportunity.
2. Have enthusiasm in your selection and be passionate about it.
3. Research your field as much as you can
4. Determine the profitability of your niche
5. Get mass trust who gives you 1000 customers who spend 10000 on the course.
1000 customers*10000 rupees=1 crore INR
Looking amazing, It is …………….??
It is the demand for a product from buyers into the market. We can search it easily through the following method:
1. Google Autosuggest
2. Answer The Public
3. Talk to the customer
4. Amazon reviews
5. Look for pre and post-production of other products.
Personal Branding and its benefit
It is the method by which you can develop and maintain your reputation in the market. It is an ongoing process. Do not hesitate to put your content in front of the world. One should not have the fear to stand out. Show your personality and character on social media.
Deepak Sir said that “with more content, you will own more of the internet” so always posting your skill on the social media platform in different forms.
Personal Branding helps us to aim the job of our choice, freelancing service, build our own consulting business, close a client deal, and many more.
How the Funnel Works
It is the customer journey from the awareness stage to the purchase stage. The funnel gives an idea about the customers. One should keep these in mind :
- Moving the free line
2. Make the funnel automated
3. Build the relationship on automation
4. Build trust and gains the mass trust
Get 1,000,000 people at the top of the funnel to get 1000 people at the bottom of the funnel.
Build the Brand Ambassadors which advertise your product and you know, the mouth publicity is the best way of the promotion, reviews, and referrals also work.
2nd week: Advantage of Learn Do Teach
Learning from second class
Rule of Golden Triangle:
At the very start of the class, Deepak sir makes us aware of the magical term golden triangle. So the question, what is the golden triangle. It is not any triangle made up of gold, it is the formula for getting success in the Internet Lifestyle.
Deepak sir conveyed to us his experience that how he established himself as a mentor. Firstly, he learned about digital marketing then start implementing his learnings into various platforms and add a few major ventures under their name www.digitaldeepak.com www.pixeltrack.com.
After doing all this they started his life as a digital marketing mentor as according to him when you teach someone you understand things in a better way.
Mistakes Are Future Benefits:
In our entire life, we have been taught never be fail, If you fail you can not succeed in your life. This is the main reason that is why we are not able to face our mistakes but mistakes and failure are part of life.
According to Deepak sir, If you never be failed in your life you were not able to realize the value of that.
One must take care of their mistake but unfortunately, if it happens, it could be a great source of learning.
Marketing is all about building mass trust” ~ Deepak Kanakaraju
Be authentic to communicate better
We live in a world where people disguise their behavior from time to time to reach the apex of that file. Nowadays peoples are tired of fake people and their fake stories.
Authenticity is the key to achieve permanent success in life and it helps to communicate with people in a better way. People always try to trust an authentic person so it can be beneficial for building mass trust
Everyone is attracted to someone real. So always try to communicate with people from the real stories, not the Artificial ones.
Always remember “Be Genuine, Be Yourself”
Who is your Audience
This is the most important step for any of the marketers knowing about the audience helps us to prepare ourselves according to them.
Marketers also are used to creating a target audience. They use the audience demography and Psychology
Using these two they create the Customer Avatar that helps them for targeting the specific audience for their products and services.
This is the same technique used by many big companies also for making and selling their products.
“If everyone in the audience, then no one is your audience’’
Your Target Customer Avatar
So…. What is the customer avatar? Basically, the customer avatar is the set of your targeted audience and it helps us to understand the demography and psychology
There are many approaches to creating your customer avatar. It just not limited to one or two methods.
I did the survey to understand my targeted audience.
In the survey, I put 20 questions into the google form in which 5 are personal questions like Name, age, etc. With the help of this survey, I can understand the need and demography of my audience
Awkwardness is an indicator of learning
Challenge what you already know and create new beliefs and the way of thinking. Always try to come out of your comfort zone.
So, awkwardness creates a new path in your mindset.
A class about the 8 much-needed skills of digital marketing and how to become a digital marketing expert
Learnings from the 3rd class
Many important Tools for Digital Marketing
- Google search console- Free SEO tool for the website owner.
- Moz pro- SEO analytics tool
- Ahrefs — SEO tool for a digital marketer
- Website crawling
Video making and editing tools
Zoom Video Conferencing and Webinar Tool
E-mail Marketing Tools
Learning Management System
How does learning about digital Marketing tools help me?
- Leaning Digital Marketing Tools help me to understand the reason behind the organic reach.
- I can get more reach than before. It helps me to create a new campaign on social media and analyze its performance.
- Knowing about the Digital Marketing Tools can boom your business. I am still in the learning phase.
- I share my experience with you and more success will be added under my name in the coming months.
The class about website creation and knowledge about hosting.
Lead Generation & Marketing Automation Class
Lecture about the ads more specific to Facebook ads
How to Monetizing Your Digital Marketing Skills
And two bonus classes are their
First one SEO Class and Second One Google ads Class
After Completing the Digital Marketing Course, you might get
- High Paying Job in a Digital Marketing World.
- Much More traffic on your Blog
- Sussecfull E-Mail Marketing Campaign
- Analyze your website traffic in a more advanced form
- Boost your personal Brand
- Create your own course and sell it
- Start your own Digital Marketing Agency which is the future revolution
Note: Always remember you are going to get more than what you invest in it.
Btw you are not the first to take this course
There are more than 2000 thousand people from all over the world who have taken this course. So trust me, you won’t be disappointed.
So what are you waiting for?
Frequently Asked Questions
Que.1 When does the course start?
Ans: It’s upon you when you will join it.
Que.2 Will I receive a certificate along this course
Ans: Yes definitely you will receive a Digital Certificate
Que.3 What is the duration of this course
Ans: 12 weeks.
Que.4 What if Any of the Tools Becomes Obsolete?
Ans: The course will be updated frequently and the updated modules can be accessed from your account anytime.
Que.5 Do we have to join any webinars for this course?
Ans: Yes, for sure but you can listen to the recordings of these webinars. All the videos in this course are recorded.
Que.6 Can Anyone access these courses?
Ans: Yes, anyone with a laptop or PC with a good internet connection can access these courses. You can access these with your smartphone also.
Que.7 Will it helps me to grow my sales?
Ans: Yes, definitely. But you need to implement what you’ve learned to get the results.